The content marketing gurus at Hubspot released a fantastic blog on hosting webinars a while back, and much of the content revolves around webinar marketing. It’s a great read, and well worth a savvy marketer’s time if they are new to webinars! Of course, Hubspot doesn’t offer a webinar platform. So it’s no surprise they talk little about […]
Porting data between different software systems is a defining aspect of our tech society these days. And the connective tissue bringing it all together? Application Programming Interfaces – better known as APIs. APIs have taken over the software world. Between 2005 and 2015, we saw the number of APIs go from a few hundred […]
Web Conferencing has been defined by two important stages of development: “The Broadcast Stage”: A host broadcasts a webcam feed and their screen share. “The Collaboration Stage”: A host uses a variety of tools to foster collaboration and engagement. For a long time, most platforms were pretty much limited to broadcasting. As it […]
When was the last time you joined an online meeting? Learned a new skill during a live virtual training? Attended a thought leadership webinar? For many people, they’ve done one of those in the past week. The modern business world operates simultaneously in face-to-face and virtual spaces. Yet, many people are uncomfortable in the virtual […]
I once wrote about the uneasiness (fear) I felt producing my first large Adobe Connect event. It was a marketing webinar we were hosting, and my stomach was tied up like a series of messy knots. Knowing what I know now, I never want anyone else to feel overwhelmed when producing an Adobe Connect event. […]
Each and every online event is unique. Different speakers, different content, different audiences. Even if you’re hosting a recurring virtual training, or redoing a past webinar, the engagement levels and outcomes may vary. But one of the things I’ve noticed is that most events are basically the same. And it doesn’t seem to matter […]
Let’s say you’ve spent hours preparing polls, slide decks and documents to share during recurring online training events. You upload them to the virtual room before the first training begins. The event goes well. All seems good. But once you shut down that virtual classroom, what happens? With most platforms, the content you uploaded […]
Do you know where webinar marketing really begins? Before the emails, the social posts, the online ads…you have to create a compelling webinar title. There’s no doubt about it. Your webinar title has to be catchy – even spicy! Zest and character go a long way in spiking interest in potential attendees. Most importantly, the […]
There’s an old idiom you don’t hear much anymore: “An embarrassment of riches.” When you have a lot of options to choose from and struggle to know where to start, you suffer from the embarrassment of riches. That’s what it feels like with online training these days. There’s on-demand, self-paced, or mLearning. Or it […]
You nailed your webinar invite. Had excellent webinar attendance. And delivered an engaging presentation. …Now what? How do you keep the conversation going? NOW you send your registrants a webinar follow up email thanking them for attending. (Your webinar follow up email may differ for those who just registered vs. those who actually attended). […]
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