The content marketing gurus at Hubspot released a fantastic blog on hosting webinars a while back, and much of the content revolves around webinar marketing. It’s a great read, and well worth a savvy marketer’s time if they are new to webinars! Of course, Hubspot doesn’t offer a webinar platform. So it’s no surprise they talk little about […]
When was the last time you joined an online meeting? Learned a new skill during a live virtual training? Attended a thought leadership webinar? For many people, they’ve done one of those in the past week. The modern business world operates simultaneously in face-to-face and virtual spaces. Yet, many people are uncomfortable in the virtual […]
I once wrote about the uneasiness (fear) I felt producing my first large Adobe Connect event. It was a marketing webinar we were hosting, and my stomach was tied up like a series of messy knots. Knowing what I know now, I never want anyone else to feel overwhelmed when producing an Adobe Connect event. […]
Do you know where webinar marketing really begins? Before the emails, the social posts, the online ads…you have to create a compelling webinar title. There’s no doubt about it. Your webinar title has to be catchy – even spicy! Zest and character go a long way in spiking interest in potential attendees. Most importantly, the […]
There’s an old idiom you don’t hear much anymore: “An embarrassment of riches.” When you have a lot of options to choose from and struggle to know where to start, you suffer from the embarrassment of riches. That’s what it feels like with online training these days. There’s on-demand, self-paced, or mLearning. Or it […]
You nailed your webinar invite. Had excellent webinar attendance. And delivered an engaging presentation. …Now what? How do you keep the conversation going? NOW you send your registrants a webinar follow up email thanking them for attending. (Your webinar follow up email may differ for those who just registered vs. those who actually attended). […]
You’ve put together a webinar you know people would flip over. (Or at least that’s the hope…) Don’t waste your efforts by slacking on the webinar invite! . Webinars are primarily used by organizations looking to distinguish their brand, connect with new people and share their expertise and passion. The trickiest part of hosting a webinar […]
Do your marketing efforts ever feel like they’re just not connecting with audiences enough? Maybe your social posts get clicks, your blog gets views, and your eBooks are read, but there’s just not enough personal contact to get leads past that “Discovery” stage. What’s the solution? Webinar Marketing. Over the […]
Have you ever been in the middle of an online training or virtual class, only to remember you forgot to place a polling question? Or perhaps you’ve hosted a webinar and realized in the middle of the presentation that you didn’t upload the eBook you were going to give your participants as a takeaway! Ugh, […]
Have you ever attended a web conference (online meeting, virtual training, webinar, etc.) where the leading speaker’s webcam feed was glitchy and the audio was coming in choppy? “There…when we consider our debt…….. However…….a new business vision……we can only hope……….. Great! Any questions?” Uh…. maybe… These annoyances often tie back to bandwidth issues. You […]
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