Build a Vibrant Learning Culture with Adobe Captivate Prime

Learning in the workplace is definitely IN. In their “2019 Workplace Learning Report,” LinkedIn Learning found:

  • L&D departments face fewer budgetary constraints
  • L&D departments are spending more on online learning
  • L&D departments are getting more buy-in from upper management


And the investment is paying off!

  • 67% of those surveyed believe they are closing skill gaps
  • 65% are helping learners acquire the skills to remain competitive
  • 61% are retaining top talent thanks to learning
    linkedin learning 2019 workplace learning report_learning culture

    Read the report here:


These are amazing finding. But the outstanding question revolves around making learning more than just an activity. Every L&D wants to create a vibrant learning culture within their organization. Doing so…well, that’s the trick.


In this blog, we’ll explore the reasons you should commit to building a learning culture, and a few strategies for making it happen!


We’ll also exemplify three aspects of the Adobe Captivate Prime LMS platform. These factors help L&D departments create a vibrant learning culture. (Click on “Adobe Captivate Prime” to jump down to that section.)


Why Commit to Learning?

Why even put effort into developing a learning culture in the workplace, though? Maybe that money could be put toward, say, commissions! A little extra cheddar makes the burger a bit tastier.


While extra money may keep employees on board, learning has more benefits:


Learner Moves from Novice to Specialist

An employee who remains a novice in their position is never going to be as capable when it comes to forwarding business goals. Putting them through a few courses related to their work can enhance their skills. In turn, they become more capable in their position and your business benefits!

better conference calls begin with active participants

A rising tide lifts all boats!


Learning Decreases Attrition

As Andrew Chamberlain points out, a defined career path is one of the primary reasons employees stay with a company. A well-defined learning program helps employees understand the vision and course of their career at a company. If they learn new skills that help expand their work, they can imagine how they be able to move into a better position.


Getting employees on the right learning course can increase the likelihood of their staying on!


Learning Improves Job Satisfaction

Being able to do your job well is a good feeling. Experience within the job is critical, of course. But training around skills also benefits learners.

Adobe connect custom pods

Another aspect of a robust learning program is the tendency toward some self-directed work. Employees who have the opportunity to shape the learning that affects their job tend to feel better about how things are going. That’s because they have a direct means of impacting their outcomes through learning.


It’s no aberration. When learning is part of an organization’s culture, employees are benefitted.


How Do You Build a Learning Culture?

For many companies, this is literally a million-dollar question. (For others, it might be more of a tens-of-thousands of dollars question.) I’ve researched this question for weeks, and it seems the best sources have different answers. The most straightforward answer: Know thyself. It’s not a cop-out. Your company has different and unique needs. Learning should be geared to address those needs while always working to achieve your business goals.


All that research didn’t go to waste, though! Here are some ideas from leading experts that resonated with me.


Find Ways to Reward People for Learning

James Sudakow writes for the Training Industry, “The key is to ensure that the organization is rewarding the development of new capabilities through learning.”

reward learners_learning culture

Learning can help transform your organization. Rewarding those who participate most actively is a logical outcome. It encourages learners to stay engaged while revealing value to those who are interested in learning but not yet committed.


Rewarding desired behavior (learning new skills) is a key component of building a learning culture that will thrive.


Unleash the Power of Experts

This one comes to us from training phenom Josh Bersin, writing for Forbes. While he promotes 5 strategies, I was most interested in his third suggestion: Unleash the power of experts. “…[E]xperts are everywhere, so let people share what they’ve learned.”

innovation and growth_learning culture

That’s what’s so cool! He’s not trying to suggest that experts are this single class of people. In his article, he talks about how the Cheesecake Factory built a YouTube channel that exclusively features videos made by employees completing a task. Some employees showed how to build a burger. Others gave pointers on mopping. All are experts in their own way.


Their system went viral!


Your company may be full of experts. To help create a learning culture, you need to give them a medium to share their expertise!


Allow Room for Innovation

In an article for the eLearning Industry, Nipun Sharma talks to the strengths of well-grounded learning organizations. While he wasn’t talking directly about building a learning culture, I think his points still resonate.

customer success plan image number 1

Specifically, he talks about the importance of allowing room for innovation. He writes, “…[c]orporate learners must be encouraged to test out new theories and approaches.” Doing so allows who organizations to “…move beyond unfavorable behaviors and assumptions.”


A learning culture won’t flourish if learners feel to restricted.



Learning Cultures Thrive with Adobe Captivate Prime

Adobe Captivate Prime is an enterprise LMS designed to be so much more than an LMS. Too often LMSs are little more than storage space for courses. Captivate Prime was built to be a tool for creating a learning culture. Tools and functionality within the platform make it engaging and interactive in exciting and unexpected ways.


We’ll consider three aspects of the platform that correspond to the above-referenced ideas for building a learning culture. Hopefully, you’ll see how Captivate Prime makes it possible for a learning culture to thrive.



As discussed above, finding ways to reward engaged learners is important in building a vibrant learning culture. The trouble is, how should you go about rewarding learners?


Too many LMSs seem to expect that course completion’s intrinsic value will suffice. Adobe Captivate Prime wanted to do more.

captivate prime badges and leader boards lms

Captivate Prime made gamification an integral part of their platform.  Captivate Prime incorporates badges, leader boards, personal scoring, and visually striking skill maps to reward learners at every stage of their learning.


The leader boards prove both a reward to learners and a way to stimulate competition. We’ve found that many learners find the leader boards an exciting component of Captivate Prime.


gamification worksheet

Create Your Own Gamification Program!


Social Learning

Social learning is an idea bursting at the seams. The basic concept is to get learners actively sharing in learning programs. Learners who engage each other will be more engaged in learning. Or, at least that’s the hope.


Adobe Captivate Prime is a leader on the social learning front.


Captivate Prime offers powerful social learning tools that give learners an unprecedented opportunity to reshape conversations around courses and materials.


Each learner has a social feed. These feeds highlight activity on discussion boards the learner has commented on, as well as content from people they follow.

Captivate Prime discussion board - ideal for the adult learner experience

Posts that appear on the feed can be liked and commented on. The more a learner engages their feed, the more content they will see that is relevant to their skills and interests.


Learners can also contribute to learning feed as often as they see fit. This aspect of the platform makes Josh Bersin’s idea to unleash your experts a reality! As your team members move from novice to specialist, they can turn around and contribute to the larger learning culture. I’d call that a positive feedback loop!


Course Improvement

We talked above about the need to allow room for innovation. While no LMS can be the platform for innovation alone, Adobe Captivate Prime incorporates a powerful tool for making learning continuously better: Course Effectiveness feedback.


Course Effectiveness is measured to help organizations understand the usefulness of a course to learners.


The opportunity to provide feedback is readily available to learners. After they complete a course, learners have the opportunity to rate the class.


Course Feedback is then calculated based on learner feedback and the input of other users. If the percentage of learners giving feedback is more, the course effectiveness rating is high.

course effectiveness in adobe captivate prime

It is a combination of results from learner feedback on the course content, the course quiz results for a learner and the manager’s feedback evaluating a learner based on learnings from the course.


This information is then compiled in a Course Effectiveness metric that makes it easy for learners to assess a course and chose to enroll.


When it comes to leaving room for innovation, Captivate Prime offers one of the best solutions.


Integrate Learning into Your Workplace Culture

Every business is different. Therefore, the workplace culture of every business is different.


No matter what your workplace culture looks like, we can all recognize the importance of making learning a part of it.

  • Learners gain confidence in themselves.
  • Learners see themselves as part of a company.
  • Learners are more likely to stick with a company that promotes learning.


Building a learning culture will take some time. But if you have the right tools, it will be a smooth transition!


Adobe Captivate Prime is an LMS designed to help you foster a vibrant learning culture! That’s part of the reason it keeps winning more and more awards!

Adobe Captivate Prime Best LMS Award

Adobe Captivate Prime LMS

Learn more about Adobe Captivate Prime!