{"id":4824,"date":"2016-03-23T13:45:52","date_gmt":"2016-03-23T19:45:52","guid":{"rendered":"https:\/\/www.meetingone.eu\/eu-fr\/?p=4824"},"modified":"2018-12-05T10:51:55","modified_gmt":"2018-12-05T17:51:55","slug":"make-social-media-online-events","status":"publish","type":"post","link":"https:\/\/www.meetingone.com\/eu-fr\/blog\/make-social-media-online-events\/","title":{"rendered":"Make the Most of Social Media in Your Online Events"},"content":{"rendered":"

\"MakeIf you\u2019re anything like me, connecting with others through social media is not just fun \u2013 it\u2019s meaningful.\u00a0<\/span><\/h4>\n

The same can likely be said for the combined\u00a02.5 billion<\/a><\/strong><\/span> monthly users of Facebook, Instagram, Twitter, LinkedIn, and Google+.\u00a0 Social media encourages interactions, engagement, and encounters on a personal level.<\/p>\n

Why don\u2019t we utilize social media in more aspects of business?\u00a0 The majority of our society<\/a><\/strong><\/span> is entrenched in these networks.\u00a0 Most people have extensive knowledge of how to use the sites and comfort participating in this type of medium.\u00a0 Given so many people are connected through social media, we should make the most of these hubs.<\/p>\n

But how and where do you start?\u00a0 From my research, I\u2019ve found that social media and web conferencing are an optimal pairing.<\/p>\n

If you\u2019re interested in making social media an integral and meaningful part of your online trainings, webinars, and meetings, check out these options for using social media in your online events.<\/span><\/h4>\n

Using Social Media in Your Online Events<\/span><\/h2>\n

\"An<\/strong><\/span><\/h3>\n

1. Social Login<\/span><\/h3>\n

As the name suggests, Social Login is a feature that allows social users to pull existing personal information from their social media sites to log into a third-party website \u2013 and bypass creating new login accounts for every site.<\/p>\n

In a survey by Gigya<\/a><\/span><\/strong>, 88% of their American respondents indicated they had used Social Logins in the last year.\u00a0 56% of US participants reported they used Social Logins to expedite the registration process.<\/p>\n

Logging in this way can save registrants time when joining, for example, a webinar.<\/strong><\/p>\n

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2. Social Share Buttons<\/span><\/h3>\n

You’ve probably encountered Social Share Buttons before, as they can be found on most websites.\u00a0 Social Share Buttons are links that allow people to connect a web page or site with a visitor\u2019s social media pages.\u00a0 \"SocialWith Social Share Buttons, you can encourage more traffic to your website and link people to your online events.<\/p>\n

For every webinar registration page you create, embed social media buttons so registrants can spread the word.\u00a0 More importantly, through social sharing, one individual\u2019s \u201cLike\u201d or \u201cShare\u201d can connect co-workers and friends to the online trainings or webinars you want people to attend.<\/p>\n

With a click of the mouse, attendees can inform large groups of people of your upcoming events that may interest them.<\/strong><\/p>\n

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3. Live Social Streaming\"Here<\/strong><\/span><\/h3>\n

How do you use social media during an online event?\u00a0 The answer is Live Social Streaming.\u00a0 As you might imagine, Live Social Streaming allows social media users to participate actively in a live event they may not be able to attend in person.\u00a0 The most notable Live Social Streaming option is Periscope.<\/p>\n

Live Social Streaming is an incredible way to create an involved conversation and drive engagement during online meetings or webinars.\u00a0 The opportunity for your participants to socially engage during an online event can personalize a virtual experience.<\/strong><\/p>\n

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\nThe question is, then, which web conferencing platforms have the existing software to make use of the above three social media options?<\/strong><\/span><\/h4>\n

Here are the four contenders: WebEx, GoToMeeting, Zoom and Adobe Connect.<\/p>\n

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The Contenders<\/strong><\/span><\/h2>\n

WebEx<\/strong><\/span><\/h3>\n

Of the four contenders, WebEx is the least social media friendly.\u00a0 They have no options for social media integration.<\/p>\n

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GoToMeeting<\/strong><\/span><\/h3>\n

For online trainings, Citrix\u2019s product GoToTraining offers a share feature that promotes an online training in Facebook, Twitter, and LinkedIn. That said, this feature is only available to the creator of an event, and it can only be used by the company using GoToTraining to publicize an event.\u00a0 In this way, it is not a true Social Share Button.<\/p>\n

Be aware that this feature is not built into GoToMeeting.\u00a0 Consequently, you have to go with Citrix\u2019s more expensive product.<\/p>\n

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\u00a0<\/strong>Zoom<\/strong><\/span><\/h3>\n

Zoom allows for Social Sharing Buttons and claims to have Social Logins. \u00a0The fact is, though, only Zoom customers can enjoy the Login feature.\u00a0 The Login allows them to use their social media to enter their Zoom Rooms.\u00a0 Anyone else hoping to register for a Zoom online event through Social Login is out of luck. \u00a0\u00a0Potential participants for webinars cannot register for online events with Zoom’s Social Login.<\/p>\n

Of these three contenders, only WebEx does not incorporate at least one social media plugin.\u00a0 With GoToTraining, you get social media sharing tool, but this option is unavailable for the cheaper GoToMeeting.\u00a0 And Zoom\u2019s Social Login is certainly limited.\u00a0 The question, then: Is there a platform that capitalizes on social media?<\/p>\n

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YES!\u00a0 The answer is Adobe Connect.<\/strong><\/span><\/h3>\n

From what I\u2019ve seen and researched, only Adobe Connect has been developed to include features that maximize social media connectivity.\u00a0 Here\u2019s the lowdown on how Adobe Connect makes the most of Social Login, Social Share Buttons, and Live Social Streaming.<\/p>\n

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Adobe Connect Social Login<\/strong><\/span><\/h3>\n

\"AdobeUnlike Zoom, Adobe Connect utilizes Social Login in a participant-friendly manner.\u00a0 With Adobe Connect, it is easy for attendees to use their social media accounts to register for online events.<\/p>\n

Adobe Connect takes Social Login a step further, as they allow users also to enter (log into) an online event with their social media information.\u00a0 Both aspects of Adobe Connect Social Login help to simplify your users\u2019 registration and attendance.\u00a0<\/strong><\/p>\n

To add Social Logins to your registration pages, read the “Events Related Changes\u201d of this Adobe Connect Press Release<\/a><\/strong><\/span>.<\/p>\n

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\u00a0Adobe Connect Social Share Buttons<\/strong><\/span><\/h3>\n

To net some publicity for your online trainings, Adobe Connect makes it easy to embed Social Share Buttons into your event registration pages.<\/p>\n

As an Adobe Connect Event Administrator, you have the opportunity to define what message and links you want to go out with the Social Share.\u00a0 Specifically for Twitter, you can add a unique text that will accompany shares, such as, \u201cShare this webinar with a friend!\u201d\u00a0 Furthermore, you can place URLs, populate hashtags, and link you Twitter handle in a pre-fabricated Tweet.\u00a0 Thus, with one click, a user can Tweet your message with an event URL, hashtag, and your handle<\/strong>.\u00a0 It\u2019s kind of a \u201ckill three birds with one stone\u201d scenario.<\/p>\n

To learn how to place Social Media Buttons in your Adobe Connect event registration page, watch this tutorial<\/a><\/span><\/strong>.\"Add<\/p>\n

Adobe Connect Social Login and Share Buttons allow you a means for developing more engaging registration pages.\u00a0 In turn, this may lead to more participants registering!<\/p>\n

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Adobe Connect Social Stream Pod<\/strong><\/span><\/h3>\n

With Adobe Connect, you won\u2019t need external Apps like Periscope for Live Social Streaming.\u00a0 Adobe Connect encourages the use of social media during online events with the Social Stream Pod<\/a><\/strong><\/span>.\u00a0 The Pod connects your Adobe Connect Room to Twitter and Instagram conversations.\u00a0 Here\u2019s the value we see with the Social Stream Pod:\"Social<\/p>\n