![\"increase](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Rough-dat.jpg\")
Do your marketing efforts ever feel like they’re just not connecting with audiences enough? \u00a0<\/span><\/h4>\nMaybe your social posts get clicks, your blog gets views, and your eBooks are read, but there’s just not enough personal contact to get leads past that “Discovery” stage. \u00a0<\/span><\/span><\/h4>\nWhat’s the solution?\u00a0\u00a0Webinar Marketing.\u00a0<\/strong><\/span><\/p>\nOver the last ten years, webinars have grown to be an integral part of many organizations marketing plans. \u00a0In fact, Forrester has reported that upward of 80% of Marketers rate webinars as one of their top 3 marketing tactics for\u00a0reaching leads.<\/span><\/strong><\/p>\n
\n![\"Marketing](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/MeetingOne-Marketing-Funnel.png\")
<\/p>\n
Why has webinar marketing become so valuable? \u00a0<\/strong><\/span><\/h4>\nThere are a few logical reasons to consider:<\/strong><\/p>\n\n- Webinars fall in the middle of most\u00a0marketing funnels\u00a0<\/strong><\/span>(seen at right), straddling that line between a visitor and lead. \u00a0It’s also at this stage a prospective lead may change from “interested” to “seriously considering”.<\/li>\n<\/ul>\n
\n- Webinar platforms can collect important information on prospective leads that you may not get otherwise.<\/li>\n<\/ul>\n
\n- Webinars represent an ideal mechanism for delivering educational content. \u00a0As a result, leads will often leave a webinar feeling as if the company that just educated them, is worth investing in and can be trusted.<\/li>\n<\/ul>\n
These three factors lead to a Return on Engagement (ROE) for marketers. \u00a0And yes, ROE can improve your marketing program’s ROI.<\/strong>\u00a0 (Niiiiice!)<\/p>\nAt MeetingOne, we’ve helped produce webinar with customers as well as conduct our own, and we’ve certainly seen these efforts help progress prospects in their\u00a0Buyer’s Journey<\/a><\/strong><\/span>.<\/p>\nAre webinars on your radar?<\/span>\u00a0 You may be wondering what\u00a0platform\u00a0features help marketers successfully conduct webinars?<\/strong><\/p>\n
\nOptimizing for Marketing Needs<\/span><\/h2>\nThere are certain platform features that are essential for webinar marketing. \u00a0<\/strong><\/p>\n![\"Reg-form\"](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Reg-form.png\")
<\/p>\n
Registration Pages<\/span><\/h3>\nFirst of all, you need a platform that will accurately capture and store lead information and activity. \u00a0<\/strong>Minimally, you need advanced landing and\u00a0registration pages<\/strong><\/span>\u00a0that can track who visits what pages and who registers. \u00a0Such stats are ideal for tracking conversion rates. \u00a0Of course, you need the registration information of attendees so qualifying leads can be later contacted – that’s a pretty basic requisite.<\/p>\n<\/h3>\n![\"Email-Icon\"](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Email-Icon.png\")
Tools for Marketers
\n<\/span><\/h3>\nSecondly, let’s consider factors that help marketers.<\/strong>\u00a0\u00a0A desirable feature is\u00a0email automation<\/strong><\/span>. \u00a0With hundreds of people potentially registering for your events, it’s helpful having a system automatically send out reminder emails to those registrants.<\/p>\nAnother functionality many marketers want is the opportunity to design and\u00a0clone webinar templates<\/span><\/strong>. \u00a0Cloning a webinar template provides you the ability to quickly creating one-off or recurring webinars that will use the same format. \u00a0(Shared formats simplify design work, which\u00a0lends\u00a0to greater ease developing presentations in the long run.)<\/p>\n<\/h3>\n![\"Polling-Icon\"](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Polling-Icon.png\")
Advanced Analytics<\/span><\/h3>\nLastly, it’s always beneficial to have a platform that tracks the analytics of your session so you can later revisit the information to determine if the content could be improved upon.<\/strong>\u00a0\u00a0Additionally, the leading platforms will give you information on which participants interacted with what material. \u00a0That resource can help Sales Teams better address a prospective client’s needs. \u00a0(That’s pretty high-level analysis!)<\/p>\n![\"best](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/02\/Gartner-Best-Webinar-Platform-start-trial-Red.png\")
<\/a><\/p>\nSo, the real question becomes, which webinar platform best serves the needs of marketers? \u00a0Well, according to\u00a0Gartner<\/a><\/span>, the top platform is\u00a0Adobe Connect<\/a><\/span>.<\/strong><\/span><\/p>\nBelow, we will explore the features and functionality that make Adobe Connect webinars ideal for those who want to include webinars in their broader marketing program!<\/h4>\n
\nMaking Webinar Marketing Easy<\/span><\/h2>\nAdobe Connect marketing tools represent a full package for the needs of anyone getting into webinar marketing. \u00a0In the following sections, we will outline the features and functionality that separate Adobe Connect webinars from competitors. \u00a0In turn, you can justify your marketing program efforts because you will be able to competently point to the ROI of your webinars (and get that Sales Manager off your back).<\/p>\n
Pre- and Post-Webinar: Adobe Connect Marketing Tools<\/span><\/h3>\nAdobe Connect’s profile of built-in marketing tools is so broad, I have to break them into two sections: pre-and post-webinar.<\/p>\n
Pre-Event Marketing Tools –\u00a0Registration Pages<\/em><\/span><\/h4>\nAs we mentioned above, the minimal requirement you should have\u00a0of\u00a0a webinar platform is the offering of landing and registration pages. \u00a0Adobe Connect provides “microsites” for each event that\u00a0serve\u00a0just that purpose.<\/p>\n
These microsite pages are entirely customizable.<\/strong>\u00a0\u00a0From background color to information included, you have complete control.<\/p>\nThe features you can add, include:<\/p>\n
![\"Adobe](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Drag-and-Drop-Compiled.png\")
<\/p>\n
\n- Charts & Tables<\/li>\n
- Download<\/li>\n
- Headers & Footers<\/li>\n
- Images<\/li>\n
- Texts<\/li>\n
- And MORE!<\/li>\n<\/ul>\n
What’s really cool is that Adobe Connect utilizes drag-and-drop functionality when you create a registration page.<\/strong>\u00a0\u00a0Want a chart on your page? \u00a0Simply select it and drag it to where you want!<\/p>\nA registration page template can be designed in a few minutes and is then ready for any future event you hold!<\/p>\n
Once you create a template, it’s easy entering the fields, texts, and forms you want on your event pages. \u00a0As you create an event, you’re prompted through a series of questions and fields. \u00a0You fill them out, and Adobe Connect\u00a0places the information within the pages you designed. \u00a0The result is branded registration pages unique to your organization and to the topic being presented.<\/strong><\/p>\nNot only do you get these streamlined pages, but Adobe Connect tracks who moves from the initial “Event Info” page to Registration. \u00a0It then, of course, tracks who has registered. \u00a0The flow between the pages is perfect for tracking conversion rates.<\/strong>\u00a0\u00a0Just how accurate are we talking? \u00a0Check out the “Conversion Funnel” described below!”<\/p>\nLastly, the Microsite pulls together all the pending events you offer into one separate page, the “Event Catalog” page. \u00a0Visitors to the microsite can then peruse all the events you have going from one place!<\/p>\n
\nPre-Event Marketing Tools –\u00a0Email Automation<\/em><\/span><\/h4>\nAdobe Connect allows you to design email templates for your events from within the admin portal. \u00a0Email marketing\u00a0remains the most effective marketing tool<\/a><\/strong><\/span>\u00a0at a marketer’s disposal, so it’s quite helpful having a platform that readily gives you the option to send emails regarding the event. \u00a0The types of emails include:<\/p>\n\n- Event Invitations<\/li>\n
- Event Approval Notices<\/li>\n
- Event Reminders<\/li>\n
- Post-event Emails to Absentees<\/li>\n
- Post-event Thank You Emails<\/li>\n<\/ul>\n
![\"Email](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Email-Template-300x210.png\")
<\/p>\n
Drag-and-drop functionality is also available when creating email templates. \u00a0Depending on the type of email, you will have the option to include: tables, pictures, texts, etc. \u00a0If you don’t like a picture you included, right-click and delete. \u00a0There’s also the functionality to annotate changes to templates if you’re working with others to design the templates. \u00a0Simple and effective.<\/p>\n
Even if you already use a platform that helps you design and distribute emails (like Hubspot or Emma), Adobe Connect helps manage reminders and follow up emails – so you don’t have to! \u00a0Event information is automatically imported into the templates you created, making them ready for distribution whenever you see fit.<\/p>\n
\nEmails and registration page templates aren’t the only things that can be cloned. \u00a0Entire events can be cloned within Adobe Connect. \u00a0That means the registration pages, the emails, and the virtual room you’ve designed in the<\/strong>\u00a0past can be used again in any future event. \u00a0<\/strong><\/p>\n
\nPost-Event Marketing Tools –\u00a0Conversion Funnel\u00a0<\/em><\/span><\/h4>\nThe conversion funnel is one of those features of Adobe Connect webinars that really puts the platform on a higher playing field. \u00a0The feature compiles all the tracking information of Microsite visits and displays how leads have moved along the conversion funnel.<\/p>\n
The conversion funnel accounts for:<\/strong><\/p>\n\n- Event Info Page views<\/li>\n
- Event Registration Page views<\/li>\n
- Event Registration Completion<\/li>\n
- Event Login<\/li>\n<\/ul>\n
When you sort out all the people at these various stages, Adobe Connect presents those final, Qualified Leads.<\/p>\n
![\"adobe](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Conv-Funnel-Final.png\")
<\/p>\n
Being able to see how visitors moved from one stage to another is a huge boon as a marker! \u00a0It’s great being able to track where people dropped out. \u00a0We use that information to\u00a0plan content for future events.<\/p>\n
In this same area of the Adobe Connect webinar admin portal, you have the ability to download a report on all who registered. \u00a0The list pulls in the registrant info initially captured, as well as info on each leads’ participation with polls. \u00a0At MeetingOne, then filter this list through SalesForce to ensure we only distribute new leads.<\/p>\n
For the Marketing Team here at MeetingOne, we love the conversion funnel. \u00a0It gives us the best insight on how well we’re driving registration. \u00a0If we didn’t have this tool, we’d have fewer insights into the ROI of our webinars.<\/p>\n
*Do note that the conversion funnel doesn’t count page views uniquely. \u00a0If someone visits the registration page a few times, each visit will count to the total.<\/h6>\n
\n<\/h6>\nPost-Event Marketing Tools –\u00a0Analytics Reporting<\/em><\/span><\/h4>\nThe conversion funnel is only one part of the larger platform analytics. \u00a0Adobe Connect provides some of the most comprehensive reporting on webinars in the industry.<\/strong><\/p>\n![\"Poll](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Poll-Questions-300x186.png\")
Adobe Connect reports on a ton of information. \u00a0Like many other platforms, it compiles who and how many people responded to registration questions and answered poll questions. \u00a0They also track the total number of chats during a session, and the questions asked vs. answered.<\/p>\n
The reporting of Adobe Connect webinars really come back to their Engagement Report, though. \u00a0Their\u00a0engagement report far surpasses<\/a><\/strong><\/span>\u00a0that of other platforms, which only track the time a webinar room is\u00a0the primary window\u00a0on a computer screen (like WebEx & GoToMeeting…Zoom doesn’t track squat).<\/p>\n![\"Engagement\"](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Engagement.png\")
After your webinar, you receive an insightful report comparing the levels of engagement and attendance with the\u00a0presentation\u00a0time. \u00a0Adobe Connect gives a minute-by-minute breakdown of engagement. \u00a0The specificity provided allows you to know when engagement dips and content may need to be refined.<\/p>\n
MeetingOne uses all of this information to better determine how our content is being received. \u00a0If we see a surprising dip in engagement, we may plan to incorporate an interactive feature to buoy interest at that point.<\/p>\n
When it comes to identifying ROE, these reports are critical!<\/strong><\/span><\/p>\n
\nUnique Adobe Connect Functionality<\/span><\/h3>\nAlthough Adobe Connect\u00a0covers all of the above functionality, the real game-changers are its\u00a0rich environment, its persistence, and its “immersive-ness”. \u00a0Sure, it’s hard to characterize such functionality as a hard-and-fast “marketing tools.” \u00a0But it may be the most important aspect. \u00a0Think about it. \u00a0Back-end administrative features are only as valuable as the interactivity of the virtual room!<\/p>\n
If your participants don’t have a good experience in a\u00a0virtual room during your webinar, those leads may not be as thrilled to work with your organization. \u00a0A bland webinar that only features a PowerPoint doesn’t attest to an organization’s dynamic abilities to solve a prospect’s complex needs. \u00a0(Hint, hint. \u00a0Nudge, nudge.) \u00a0It may seem like a stretch to think the appearance of a webinar can impact the outcome of Sales negotiations. \u00a0From personal experience<\/a><\/span><\/strong>, though, I can say I’ve been put off by a few businesses that held bad webinars.![\"Beach](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Beach-AC-Background-2.png\")
<\/p>\nPerhaps the most important Adobe Connect marketing tool is the platform’s customizability.<\/strong>\u00a0\u00a0Every component of the virtual room can be shaped and designed to meet the needs of your presentation. \u00a0You, more or less, have the power to shape the experiences attendees will have in the virtual space. \u00a0(At the end of the day, the presentation is the most important, of course. \u00a0A rich environment to host a presentation in, though, is a close second.)<\/p>\nAdobe Connect rooms can be tailored to drive conversations, interactions, and engagement. \u00a0(Or provide a sense of calm…) \u00a0Enhancing an attendee’s experience through engagement can improve a webinar. \u00a0Can you say, Return on Engagement?<\/p>\n
\nBridging the Gap<\/span><\/h2>\nWebinars offer an ideal tool to help markets bridge that gap between interest and serious consideration. \u00a0Reflecting on MeetingOne’s experience, we can honestly attest to the value each webinar brings to our audiences. \u00a0And how that translates to improving our Sales cycle.![\"increase](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/06\/Possible-Feature-300x221.jpg\")
<\/p>\n
More importantly, webinars help marketers translate a Return on Engagement to overall increased ROI for their programs.<\/strong><\/p>\n
\n![\"Online](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2015\/08\/2016-Event-Module-Banners-04-300x225.png\")
<\/p>\n
Check out Adobe Connect Webinars in action! \u00a0Our webinar “Mastering Online Events with Adobe Connect’s Event Module<\/a><\/span>” gives you a close-up look the features discussed above, and more! \u00a0We also offer tips for making the most of your\u00a0webinars!<\/strong><\/p>\n
Over the last ten years, webinars have grown to be an integral part of many organizations marketing plans. \u00a0In fact, Forrester has reported that upward of 80% of Marketers rate webinars as one of their top 3 marketing tactics for\u00a0reaching leads.<\/span><\/strong><\/p>\n There are a few logical reasons to consider:<\/strong><\/p>\n These three factors lead to a Return on Engagement (ROE) for marketers. \u00a0And yes, ROE can improve your marketing program’s ROI.<\/strong>\u00a0 (Niiiiice!)<\/p>\n At MeetingOne, we’ve helped produce webinar with customers as well as conduct our own, and we’ve certainly seen these efforts help progress prospects in their\u00a0Buyer’s Journey<\/a><\/strong><\/span>.<\/p>\n Are webinars on your radar?<\/span>\u00a0 You may be wondering what\u00a0platform\u00a0features help marketers successfully conduct webinars?<\/strong><\/p>\n There are certain platform features that are essential for webinar marketing. \u00a0<\/strong><\/p>\n First of all, you need a platform that will accurately capture and store lead information and activity. \u00a0<\/strong>Minimally, you need advanced landing and\u00a0registration pages<\/strong><\/span>\u00a0that can track who visits what pages and who registers. \u00a0Such stats are ideal for tracking conversion rates. \u00a0Of course, you need the registration information of attendees so qualifying leads can be later contacted – that’s a pretty basic requisite.<\/p>\n Secondly, let’s consider factors that help marketers.<\/strong>\u00a0\u00a0A desirable feature is\u00a0email automation<\/strong><\/span>. \u00a0With hundreds of people potentially registering for your events, it’s helpful having a system automatically send out reminder emails to those registrants.<\/p>\n Another functionality many marketers want is the opportunity to design and\u00a0clone webinar templates<\/span><\/strong>. \u00a0Cloning a webinar template provides you the ability to quickly creating one-off or recurring webinars that will use the same format. \u00a0(Shared formats simplify design work, which\u00a0lends\u00a0to greater ease developing presentations in the long run.)<\/p>\n Lastly, it’s always beneficial to have a platform that tracks the analytics of your session so you can later revisit the information to determine if the content could be improved upon.<\/strong>\u00a0\u00a0Additionally, the leading platforms will give you information on which participants interacted with what material. \u00a0That resource can help Sales Teams better address a prospective client’s needs. \u00a0(That’s pretty high-level analysis!)<\/p>\n So, the real question becomes, which webinar platform best serves the needs of marketers? \u00a0Well, according to\u00a0Gartner<\/a><\/span>, the top platform is\u00a0Adobe Connect<\/a><\/span>.<\/strong><\/span><\/p>\n Adobe Connect marketing tools represent a full package for the needs of anyone getting into webinar marketing. \u00a0In the following sections, we will outline the features and functionality that separate Adobe Connect webinars from competitors. \u00a0In turn, you can justify your marketing program efforts because you will be able to competently point to the ROI of your webinars (and get that Sales Manager off your back).<\/p>\n Adobe Connect’s profile of built-in marketing tools is so broad, I have to break them into two sections: pre-and post-webinar.<\/p>\n As we mentioned above, the minimal requirement you should have\u00a0of\u00a0a webinar platform is the offering of landing and registration pages. \u00a0Adobe Connect provides “microsites” for each event that\u00a0serve\u00a0just that purpose.<\/p>\n These microsite pages are entirely customizable.<\/strong>\u00a0\u00a0From background color to information included, you have complete control.<\/p>\n The features you can add, include:<\/p>\n What’s really cool is that Adobe Connect utilizes drag-and-drop functionality when you create a registration page.<\/strong>\u00a0\u00a0Want a chart on your page? \u00a0Simply select it and drag it to where you want!<\/p>\n A registration page template can be designed in a few minutes and is then ready for any future event you hold!<\/p>\n Once you create a template, it’s easy entering the fields, texts, and forms you want on your event pages. \u00a0As you create an event, you’re prompted through a series of questions and fields. \u00a0You fill them out, and Adobe Connect\u00a0places the information within the pages you designed. \u00a0The result is branded registration pages unique to your organization and to the topic being presented.<\/strong><\/p>\n Not only do you get these streamlined pages, but Adobe Connect tracks who moves from the initial “Event Info” page to Registration. \u00a0It then, of course, tracks who has registered. \u00a0The flow between the pages is perfect for tracking conversion rates.<\/strong>\u00a0\u00a0Just how accurate are we talking? \u00a0Check out the “Conversion Funnel” described below!”<\/p>\n Lastly, the Microsite pulls together all the pending events you offer into one separate page, the “Event Catalog” page. \u00a0Visitors to the microsite can then peruse all the events you have going from one place!<\/p>\n Adobe Connect allows you to design email templates for your events from within the admin portal. \u00a0Email marketing\u00a0remains the most effective marketing tool<\/a><\/strong><\/span>\u00a0at a marketer’s disposal, so it’s quite helpful having a platform that readily gives you the option to send emails regarding the event. \u00a0The types of emails include:<\/p>\n Drag-and-drop functionality is also available when creating email templates. \u00a0Depending on the type of email, you will have the option to include: tables, pictures, texts, etc. \u00a0If you don’t like a picture you included, right-click and delete. \u00a0There’s also the functionality to annotate changes to templates if you’re working with others to design the templates. \u00a0Simple and effective.<\/p>\n Even if you already use a platform that helps you design and distribute emails (like Hubspot or Emma), Adobe Connect helps manage reminders and follow up emails – so you don’t have to! \u00a0Event information is automatically imported into the templates you created, making them ready for distribution whenever you see fit.<\/p>\n Emails and registration page templates aren’t the only things that can be cloned. \u00a0Entire events can be cloned within Adobe Connect. \u00a0That means the registration pages, the emails, and the virtual room you’ve designed in the<\/strong>\u00a0past can be used again in any future event. \u00a0<\/strong><\/p>\n The conversion funnel is one of those features of Adobe Connect webinars that really puts the platform on a higher playing field. \u00a0The feature compiles all the tracking information of Microsite visits and displays how leads have moved along the conversion funnel.<\/p>\n The conversion funnel accounts for:<\/strong><\/p>\n When you sort out all the people at these various stages, Adobe Connect presents those final, Qualified Leads.<\/p>\n Being able to see how visitors moved from one stage to another is a huge boon as a marker! \u00a0It’s great being able to track where people dropped out. \u00a0We use that information to\u00a0plan content for future events.<\/p>\n In this same area of the Adobe Connect webinar admin portal, you have the ability to download a report on all who registered. \u00a0The list pulls in the registrant info initially captured, as well as info on each leads’ participation with polls. \u00a0At MeetingOne, then filter this list through SalesForce to ensure we only distribute new leads.<\/p>\n For the Marketing Team here at MeetingOne, we love the conversion funnel. \u00a0It gives us the best insight on how well we’re driving registration. \u00a0If we didn’t have this tool, we’d have fewer insights into the ROI of our webinars.<\/p>\n The conversion funnel is only one part of the larger platform analytics. \u00a0Adobe Connect provides some of the most comprehensive reporting on webinars in the industry.<\/strong><\/p>\n The reporting of Adobe Connect webinars really come back to their Engagement Report, though. \u00a0Their\u00a0engagement report far surpasses<\/a><\/strong><\/span>\u00a0that of other platforms, which only track the time a webinar room is\u00a0the primary window\u00a0on a computer screen (like WebEx & GoToMeeting…Zoom doesn’t track squat).<\/p>\n MeetingOne uses all of this information to better determine how our content is being received. \u00a0If we see a surprising dip in engagement, we may plan to incorporate an interactive feature to buoy interest at that point.<\/p>\n When it comes to identifying ROE, these reports are critical!<\/strong><\/span><\/p>\n Although Adobe Connect\u00a0covers all of the above functionality, the real game-changers are its\u00a0rich environment, its persistence, and its “immersive-ness”. \u00a0Sure, it’s hard to characterize such functionality as a hard-and-fast “marketing tools.” \u00a0But it may be the most important aspect. \u00a0Think about it. \u00a0Back-end administrative features are only as valuable as the interactivity of the virtual room!<\/p>\n If your participants don’t have a good experience in a\u00a0virtual room during your webinar, those leads may not be as thrilled to work with your organization. \u00a0A bland webinar that only features a PowerPoint doesn’t attest to an organization’s dynamic abilities to solve a prospect’s complex needs. \u00a0(Hint, hint. \u00a0Nudge, nudge.) \u00a0It may seem like a stretch to think the appearance of a webinar can impact the outcome of Sales negotiations. \u00a0From personal experience<\/a><\/span><\/strong>, though, I can say I’ve been put off by a few businesses that held bad webinars. Perhaps the most important Adobe Connect marketing tool is the platform’s customizability.<\/strong>\u00a0\u00a0Every component of the virtual room can be shaped and designed to meet the needs of your presentation. \u00a0You, more or less, have the power to shape the experiences attendees will have in the virtual space. \u00a0(At the end of the day, the presentation is the most important, of course. \u00a0A rich environment to host a presentation in, though, is a close second.)<\/p>\n Adobe Connect rooms can be tailored to drive conversations, interactions, and engagement. \u00a0(Or provide a sense of calm…) \u00a0Enhancing an attendee’s experience through engagement can improve a webinar. \u00a0Can you say, Return on Engagement?<\/p>\n Webinars offer an ideal tool to help markets bridge that gap between interest and serious consideration. \u00a0Reflecting on MeetingOne’s experience, we can honestly attest to the value each webinar brings to our audiences. \u00a0And how that translates to improving our Sales cycle. More importantly, webinars help marketers translate a Return on Engagement to overall increased ROI for their programs.<\/strong><\/p>\n Check out Adobe Connect Webinars in action! \u00a0Our webinar “Mastering Online Events with Adobe Connect’s Event Module<\/a><\/span>” gives you a close-up look the features discussed above, and more! \u00a0We also offer tips for making the most of your\u00a0webinars!<\/strong><\/p>\n
\n<\/p>\nWhy has webinar marketing become so valuable? \u00a0<\/strong><\/span><\/h4>\n
\n
\n
\n
\nOptimizing for Marketing Needs<\/span><\/h2>\n
<\/p>\nRegistration Pages<\/span><\/h3>\n
<\/h3>\n
Tools for Marketers
\n<\/span><\/h3>\n<\/h3>\n
Advanced Analytics<\/span><\/h3>\n<\/a><\/p>\nBelow, we will explore the features and functionality that make Adobe Connect webinars ideal for those who want to include webinars in their broader marketing program!<\/h4>\n
\nMaking Webinar Marketing Easy<\/span><\/h2>\n
Pre- and Post-Webinar: Adobe Connect Marketing Tools<\/span><\/h3>\n
Pre-Event Marketing Tools –\u00a0Registration Pages<\/em><\/span><\/h4>\n
<\/p>\n\n
\nPre-Event Marketing Tools –\u00a0Email Automation<\/em><\/span><\/h4>\n
\n
<\/p>\n
\n
\nPost-Event Marketing Tools –\u00a0Conversion Funnel\u00a0<\/em><\/span><\/h4>\n
\n
<\/p>\n*Do note that the conversion funnel doesn’t count page views uniquely. \u00a0If someone visits the registration page a few times, each visit will count to the total.<\/h6>\n
\n<\/h6>\n
Post-Event Marketing Tools –\u00a0Analytics Reporting<\/em><\/span><\/h4>\n
Adobe Connect reports on a ton of information. \u00a0Like many other platforms, it compiles who and how many people responded to registration questions and answered poll questions. \u00a0They also track the total number of chats during a session, and the questions asked vs. answered.<\/p>\nAfter your webinar, you receive an insightful report comparing the levels of engagement and attendance with the\u00a0presentation\u00a0time. \u00a0Adobe Connect gives a minute-by-minute breakdown of engagement. \u00a0The specificity provided allows you to know when engagement dips and content may need to be refined.<\/p>\n
\nUnique Adobe Connect Functionality<\/span><\/h3>\n
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\nBridging the Gap<\/span><\/h2>\n
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![\"watch-recording!\"](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2015\/07\/watch-recording-300x57.png\")
<\/a><\/p>\n![\"Perfect](\"https:\/\/www.meetingone.com\/wp-content\/uploads\/2017\/02\/Best-Webinar-Platform-of-2016-start-trial.png\")
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